Sunday, January 16, 2011

Jeep celebrates 70th Anniversary with special edition models

Jeep has proclaimed itself as “one of the world’s few, true icons.” Normally, we’d take issue with such a brazen statement, but in the case of Jeep, we don’t really disagree. In fact, in a good portion of the developed world, the word ‘Jeep” is synonymous with sport utility vehicles in general… like Kleenex or Coke.
With that in mind, Chrysler think it’s time to celebrate Jeep’s 70th anniversary in 2011, and as you might expect, the off-road specialist is releasing a slew of special editions to commemorate the occasion. All of the new 2011 models – one each of Jeep’s five models – will be available in a unique Bronze Star exterior paint in addition to Bright Silver and Black along with the appropriate spate of 70th Anniversary badges.
All five 70th Anniversary Jeeps will come with a dark perforated leather interior (either Dark Slate or Dark Olive, depending on the model) with Chestnut stitching, Berber carpeting (yes, really), unique cluster overlays and 70th Anniversary logos on the radio. Past that, each model gets its own set of touches that will set it apart from its non-Anniverarized siblings.
We’ll grab some live photos of these machines here at the Detroit Auto Show soon enough. In the meantime, get the complete details in the press release after the break, and also be sure to peruse all the milestones in Jeep’s 70 years of history.
[Source: Jeep]




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